The EBI Interfaces talk on September 22 was “Science & Social Media – Making Your Work More Visible and Engaging“, given by Nicola Osborne, Social Media Officer for EDINA.
Nicola spoke about effective ways to use Social Media to communicate your work. This included strategies, tools, guidelines and ways to plan, manage and monitor social media to engage the people you want to communicate your scientific work with. She drew upon her extensive experience of advising JISC-funded projects, academic researchers and the wider community on social media.
Some key points
- Social media channels give you a way to engage with an audience or community, and start a dialogue;
- Go to where people are already, rather than trying to create a community in a vacuum (i.e. Twitter is not always the answer!);
- You need a strategy to manage this effectively – goals, time, resources, measuring success;
- You need to consider Who?, What?, Where?, and When? as part of that strategy;
- Think about how to [re]use content across different channels;
- Develop ambassadors. Create content for them, and let them communicate to their networks.
- Tell stories (this is engaging!);
- You must budget time and resources for effective social media activity
- Guidelines, written well, can help content authors