UX design and return on investment (ROI)

In the world of publicly-funded scientific research, we don’t often think about commerce and transactions, because we’re not selling anything. However, there is obviously money involved somewhere (ask any PI!).

Someone has paid for those data to be produced, and someone has funded the project to create an interface to make those data available and usable.

I am interested in applying commercial thinking to our situation, even if we never talk about customers, conversions and profit, as some of you might have noticed when I work with you. It is worth considering the ROI, or return on investment, of applying user experience (UX) design practices to scientific projects (where a web app or piece of software is the main, tangible product).

Part of Human Factors International's ROI of UX Design poste

With that in mind, have a look at this short video explaining why it is worth including UX or user-centred design principles in the project development:

Aiming to clearly define project requirements early on, to communicate well, and to sort out and align stakeholder politics can pay dividends for the project as a whole.

If you want to know more about how to apply UX design practices to your project, keep an eye on the articles that appear on this blog, contact me or Jenny Cham, and we will help you out however we can.


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